They learned quickly to adapt to the needs of the community and that made all the difference.
Living in the extreme Northeast comes with many challenges. Most of those revolve around keeping warm and dry during the long Winter season. Traditionally we only experience true summer temperatures for about five weeks out of the year. The rest of the time it is cooler, like Spring and Fall, or freezing cold and snowy. When we do finally get those few precious weeks we all try and make the most of them. For these reasons, owning an air conditioning service company in our area is a really bad idea. I can’t even tell you five of my friends that have air conditioning built in and those who do use it depend on portable units to do the job. For these reasons the new company decided to diversify after the first year. They branched out into whole house generator installations and sales. This really made a difference because many in our area were interested in this new technology. Strong winter ice storms can cause power outages that last for days, so having a backup power supply is great. The company is doing well now and they even offer drop off tune ups for those portable units that some people have. They learned quickly to adapt to the needs of the community and that made all the difference. Now the owners even close down for a couple of weeks during the nice weather so that their employees can make the most of the short summer season too. I am sure this boosts morale a lot too. I wish my boss would take some advice and do the same thing.
